Guangzhou Sourcing GuideThe 139th Canton Fair (Spring 2026)
Physical fair · 15 April – 5 May 2026 · Guangzhou, China
| Overseas buyers | 314,000 (+1.1%) |
|---|---|
| Countries and regions | 220 |
| Intended export deals | USD 257bn |
| Exhibitors | 32,000 |
| Exhibition space | 1,550,000 sqm |
What happened
- 314,000 overseas buyers from 220 countries and regions, a new record and 1.1% above the 138th.
- Onsite intended export deals reached USD 25.7 billion.
- More than 32,000 exhibitors, of which over 11,000 held specialist or single-champion designations.
- Nine new product zones were added, including smart wearables, display technology and drones, taking the total to 179.
Session overview
The 139th Canton Fair, held in spring 2026, marked another strong edition with 314,000 overseas buyers from 220 countries and regions. The 1.1% increase from the previous autumn edition reflected steady growth and the maturation of the post-pandemic recovery. This edition demonstrated the Canton Fair's stability and continued relevance as a premier global sourcing platform.
For buyers, this edition is notable for the steady growth in overseas buyer attendance, with 314,000 buyers representing continued confidence in the Canton Fair. The 220 participating countries reflect the fair's broad global reach. The 139th session provides a key data point for understanding the trajectory of the Canton Fair's recovery and global sourcing activity.
Buyer context
This edition drew 314,000 overseas buyers, up +1.1% year on year, from 220 countries and regions. The attendance figures reflect the fair's global reach and the level of buyer interest in sourcing from Chinese suppliers at this edition. Comparing attendance across editions helps buyers understand the trajectory of the Canton Fair and the broader trends in international sourcing.
For buyers planning to attend future editions, the attendance figures provide a benchmark for understanding the scale and competitiveness of the fair. Higher attendance generally indicates stronger buyer interest and a wider range of suppliers to choose from, while lower attendance may reflect external factors such as travel restrictions or economic conditions.
Source
International Online | 314,000 overseas buyers at the 139th Canton Fair, official Canton Fair publication, checked 2026-10-23. Original headline: 国际在线 | 第139届广交会境外采购商达31.4万人