Guangzhou Sourcing GuideThe 138th Canton Fair (Autumn 2025)
Physical fair · 15 October – 4 November 2025 · Guangzhou, China
| Overseas buyers | 310,000 (+7.5%) |
|---|---|
| Countries and regions | 223 |
| Intended export deals | USD 256.5bn |
What happened
- Over 310,000 overseas buyers from 223 countries and regions, up 7.5% and a record at the time.
- Onsite intended export deals of USD 25.65 billion, with Belt-and-Road partners above 60% of the total.
- Buyer growth was fastest from Brazil (+33.2%), the EU (+32.7%), the US (+14%) and the Middle East (+13.9%).
- Phase 1 alone covered 520,000 sqm with more than 25,000 booths and about 12,000 exhibitors.
Session overview
The 138th Canton Fair, held in autumn 2025, continued the strong post-pandemic recovery with 310,000 overseas buyers. The 7.5% increase from the previous spring edition reflected steady growth and the continued normalisation of international trade. This edition demonstrated the Canton Fair's resilience and growing importance as a global sourcing platform.
For buyers, this edition is notable for the 7.5% growth in overseas buyer attendance, with 310,000 buyers representing continued confidence in the Canton Fair. The 223 participating countries reflect the fair's broad global reach. The 138th session provides a key data point for understanding the trajectory of the Canton Fair's recovery and global sourcing activity.
Buyer context
This edition drew 310,000 overseas buyers, up +7.5% year on year, from 223 countries and regions. The attendance figures reflect the fair's global reach and the level of buyer interest in sourcing from Chinese suppliers at this edition. Comparing attendance across editions helps buyers understand the trajectory of the Canton Fair and the broader trends in international sourcing.
For buyers planning to attend future editions, the attendance figures provide a benchmark for understanding the scale and competitiveness of the fair. Higher attendance generally indicates stronger buyer interest and a wider range of suppliers to choose from, while lower attendance may reflect external factors such as travel restrictions or economic conditions.
Source
Southern Metropolis Daily | Canton Fair closes with USD 25.65bn in export deals, official Canton Fair publication, checked 2026-10-23. Original headline: 南方都市报 | 广交会闭幕！出口成交256.5亿美元，欧盟采购商增长明显