Guangzhou Sourcing GuideThe 135th Canton Fair (Spring 2024)
Physical fair · 15 April – 5 May 2024 · Guangzhou, China
| Overseas buyers | 246,000 (+24.5%) |
|---|---|
| Countries and regions | 215 |
| Intended export deals | USD 247bn (+10.7%) |
What happened
- 246,000 overseas buyers from 215 countries and regions, up 24.5% and a record at the time.
- Offline export deals of USD 24.7 billion, up 10.7%.
- Belt-and-Road buyers 160,000 (+25.1%), RCEP 61,000 (+25.5%), BRICS 52,000 (+27.6%).
- The online platform continued to run after the physical fair closed.
Session overview
The 135th Canton Fair, held in spring 2024, continued the strong post-pandemic recovery with 246,000 overseas buyers. The 24.5% increase from the previous autumn edition reflected growing buyer confidence and the normalisation of international trade. This edition demonstrated the Canton Fair's continued relevance as a premier global sourcing platform.
For buyers, this edition is notable for the 24.5% growth in overseas buyer attendance, representing continued momentum in the post-pandemic recovery. The 215 participating countries reflect the fair's broad global reach. The 135th session provides a key data point for understanding the trajectory of the Canton Fair's recovery and global sourcing activity.
Buyer context
This edition drew 246,000 overseas buyers, up +24.5% year on year, from 215 countries and regions. The attendance figures reflect the fair's global reach and the level of buyer interest in sourcing from Chinese suppliers at this edition. Comparing attendance across editions helps buyers understand the trajectory of the Canton Fair and the broader trends in international sourcing.
For buyers planning to attend future editions, the attendance figures provide a benchmark for understanding the scale and competitiveness of the fair. Higher attendance generally indicates stronger buyer interest and a wider range of suppliers to choose from, while lower attendance may reflect external factors such as travel restrictions or economic conditions.
Source
Shenzhen Economic Daily | 135th Canton Fair closes: USD 24.7bn offline, 246,000 buyers, official Canton Fair publication, checked 2026-10-23. Original headline: 深圳商报 | 第135届广交会落幕，线下成交247亿美元 24.6万境外采购商参会