Guangzhou Sourcing GuideThe 134th Canton Fair (Autumn 2023)
Physical fair · 15 October – 4 November 2023 · Guangzhou, China
| Overseas buyers | 198,000 (+53.4%) |
|---|---|
| Countries and regions | 229 |
| Intended export deals | USD 223bn (+2.8%) |
What happened
- Offline attendance of nearly 198,000 overseas buyers, up 53.4% on the 133rd as travel normalised.
- Buyers from 229 countries and regions attended online and offline combined.
- Offline export deals of USD 22.3 billion, up 2.8%, described by the organiser as a recovery trajectory.
- Branded exhibitors closed USD 6.35 billion, 28.5% of the total; the import zone drew 650 firms from 43 countries.
Session overview
The 134th Canton Fair, held in autumn 2023, demonstrated strong momentum in the post-pandemic recovery. With 198,000 overseas buyers, this edition represented a 53.4% increase from the previous spring edition, reflecting the accelerating recovery of international trade. The fair's growing attendance signalled renewed buyer confidence in the Canton Fair as a sourcing platform.
For buyers, this edition is notable for the 53.4% growth in overseas buyer attendance, representing the strongest recovery since the pandemic. The 229 participating countries reflect the fair's broad global reach. The 134th session provides a key data point for understanding the trajectory of the Canton Fair's post-pandemic recovery.
Buyer context
This edition drew 198,000 overseas buyers, up +53.4% year on year, from 229 countries and regions. The attendance figures reflect the fair's global reach and the level of buyer interest in sourcing from Chinese suppliers at this edition. Comparing attendance across editions helps buyers understand the trajectory of the Canton Fair and the broader trends in international sourcing.
For buyers planning to attend future editions, the attendance figures provide a benchmark for understanding the scale and competitiveness of the fair. Higher attendance generally indicates stronger buyer interest and a wider range of suppliers to choose from, while lower attendance may reflect external factors such as travel restrictions or economic conditions.
Source
Economic Daily | 134th Canton Fair closes with USD 22.3bn in offline export deals, official Canton Fair publication, checked 2026-10-23. Also: CNR | 134th Canton Fair closes on 4 November with USD 22.3bn. Original headline: 经济日报 | 第134届广交会圆满闭幕 线下出口成交223亿美元